"Yakovlev" completed corporate rebranding procedures


"Yakovlev" completed corporate rebranding procedures
Corporate procedures for rebranding Irkut Corporation (part of PJSC UAC of Rostec State Corporation) have been completed, now the company is officially named PJSC Yakovlev.
The extraordinary general meeting of shareholders approved the updated company charter, containing a new corporate brand – PJSC Yakovlev. In addition, a relevant record has been entered into the Unified State Register of Legal Entities. In the foreseeable future, Yakovlev brand will be integrated in all official attributes of the company, such as website, corporate mail addresses, document forms, promotional and informational materials.
"We were looking for a special name which would reflect full scale of our work, connect generations, cities and plants in pursuit of a common goal. Nevertheless, rebranding is only the beginning of a complex internal process of introducing a unified corporate and production culture to all enterprises of the UAC Civil Aviation Division. Our mission is to form a system of values shared by every member of our company, from a worker to the CEO, from Komsomolsk–on-Amur to Moscow. We will continue to cherish traditions and develop partnership, we are open to dialogue and focused on results," said Andrey Boginskiy, Deputy General Director for Civil Aviation of the UAC, General Director of PJSC Yakovlev, at the new brand presentation, which took place on July 26.
The new name will commemorate A.S. Yakovlev in corporate structure of Russian civil aircraft engineering. Yakovlev planes have long been a key part of national air fleet; this name has become a signature for aviation worldwide.
Today Yakovlev is present in 10 cities in 9 regions of the country with more than 20,000 employees and more than 8,000 manufactured planes. The company provides a full cycle design, testing, production, marketing, sales and aftersales support of civil aircraft. The main projects of Yakovlev include localy manufactured new generation civil airliners – regional SJ-100 and medium range MC-21.

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